American Marketing Association Creative Design Competition - 1st Place
Aura Wine
where energy meets taste.
Re-energizing the way you enjoy wine.
The ability to taste colors is caused by synesthesia, which happens when any two of our senses cross over. One synesthete might experience a bitter taste when they see the color purple, while another could smell roses when they hear a certain music note. While developing these wine auras, we took a survey of 150 wine lovers and asked them to associate flavors with colors. Common responses for green and yellow were “sour,” while pink and reds were “sweet.” Through consolidating these results, we created “flavor profiles” of emotions like satisfaction and sensuality. We drew inspiration from the most popular associations with primary colors to put together three auras of wine that you see in our best- selling trio: Pinot Noir, Sauvignon Blanc, and Roscato.
Wine
Roscato | Sweet & Silky
A light and satisfying blend of rose blossom, fig, and magnolia.
$8 glass / $20 bottle
Pinot Noir | Sensual & Romantic
A mix of smooth vanilla with the subtle swirl of raspberry and french oak.
$8 glass / $20 bottle
Sauvignon Blanc | Crisp & Refreshing
Mouthwatering combination of green grapes and gooseberry, plus a sprinkling of thyme.
$8 glass / $20 bottle
The Trio
Gift our bestsellers to your friends and family!
The trio contains one bottle each of Sauvignon Blanc, Roscato, and Pinot Noir.
$50
Pictured from left to right: Roscato, Pinot Noir, Sauvignon Blanc
A Thoughtful Logo.
The logo of Aura Wine is an initialism of the label’s namesake (“A” and “W”) with a swirl on top as a characterization of one’s aural identity. It’s simple, meaningful, and elegant — which is emblematic of the experience we craft for drinkers of Aura Wine. Our brand is fun when it comes to exploring your senses, yet no-nonsense when it comes to choosing only all-natural and additive-free ingredients for your refined palette.
Sustainable Packaging.
While it may be what’s on the inside that counts, we believe the outside is equally important. All our wines are boxed in 100% recyclable reusable wooden boxes to prevent ecological waste, and on the side, you’ll find the name, date, and location of the person who bottled your wine. Individuality is a big thing for us, from matching your aural identity to customizing your feelings to your drink. Naturally, each wine (and its bottler) is one-of-a-kind — we want you to know who your evening was made by, and the sincerity that goes into crafting a delightful adventure in your glass.
Aura wine box front.
Aura wine glass with logo.
Aura wine box side.